Wednesday, May 29, 2013

Happy 10th Anniversary 'wichcraft!

'wichcraft released 10 videos in May to highlight their "tin anniversary". These videos will definitely leave you hungry for lunch as they show how the high-quality sandwich chain's signature menu items are created. Ever wondered how the thin strips of lemon brighten up that tuna sandwich, how they came up with the crazy delicious mortadella concoction, or why the cinnamon brioche rolls are so fresh? Hear from their chefs, the devoted foodie fans, and the company's founders, including appearances by Tom Colicchio.

Check out the ten videos, stop by one of their many NYC locations including Bryant Park and Herald and Greeley Squares to try their handcrafted soups, sandwiches, and salads, and then enter the contest to win a trip to NYC on Southwest Airlines and a whirlwind day exploring the world of 'wichcraft's kitchens, farms and restaurants. All you have to do is get creative with 'wichcraft's ingredients! Dream up a new sandwich, or prep the signature ingredients a different way. Submissions will be accepted through Friday, June 7, 2013 at midnight.  Contest Details

Bryant Park Breakfast Briefings
’wichcraft also offers up delicious sips and snacks at The Southwest Porch at Bryant Park. The Porch provides a respite from the bustling city, with swings and Adirondack chairs open to everyone. And on June 4th, TV chef Bobby Flay appears at The Porch for the first Breakfast Briefings event of the season. Bobby will discuss his new cookbook Barbecue Addiction and even show off a few tricks on the grill. The event begins at 9am, and reservations are essential, so register here if you plan to attend. Breakfast Briefings at the Southwest Porch are presented by the Wall Street Journal.

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