Monday, December 17, 2012

Shop the Season: eff.Y.bee jewelry

eff.Y.bee jewelry has popped up this season at The Holiday Shops with a cheery and bright little spot in the 42nd Street Allee. The proprietress and designer has a fabulous collection of reworked vintage pieces, and you'll often find her hard at work on new designs in the kiosk during the day.

The store's name is a clever acronym for their slogan - FYB or "Follow Your Bliss". Something we could all benefit by doing a little more often, and a motto that certainly applies when buying jewelry. But before you feel guilty for that little bit of indulgence, you'll be happy to know that eff.Y.bee donates a portion of its proceeds to educating women in entrepreneurship.

All of the pieces come in under $100 with many pieces below $50. You'll definitely be tempted to take something home for yourself, while you're out shopping for gifts for others.

eff.Y.bee jewelry
Booth F07  in the 42nd Street AllĂ©e (map)

The Holiday Shops at Bryant Park
Monday – Friday: 11am - 8pm
Saturday: 10am - 9pm
Sunday: 10am - 6pm

*Look for special extended hours during the holidays. Some shops may be open on Christmas Day.


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