Tuesday, November 15, 2011

The Columbia Freezer Tour

In one of the craziest stunts we've seen, Columbia Sportswear gives you a reason to be in the cold. They've set up a human-sized freezer on the skate deck next to Citi Pond that is specially outfitted for karaoke with video screens, mics and cameras.

The very cool Karaoke Freezer

Stop by the Columbia tent anytime between noon and 8pm, now through November 29, where the Columbia folks will protect you against the extreme conditions inside the cooler, with an opportunity to test-drive one of their new Omni-Heat Jackets. Suit up, and choose your favorite HOT song. Think Hot N Cold by Katy Perry, Snoop Dog's Drop it Like It's Hot, or Van Halen's Hot for Teacher.

Two willing participants suit up

Once inside, there's a quick photo booth style shoot before the lyrics start scrolling. As you keep up with the words and fight the cold, it's probably best to forget that the cameras are rolling, while everyone in line watches the performance.

Yes, that thermometer says it's -11 degrees in the freezer!

When you leave the freezer, they'll print those photobooth shots, and give you a scratchoff card with a chance to win discounts on Columbia apparel. If you really want to cringe, you can log on later to view the video of your performance.

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