|Bryant Park of the early 1980s.|
The Bryant Park Hotel, in the former American Radiator building, was named in 1998 and opened in 2001. The idea of a luxury hotel not only located on the park, but actually naming itself after the park, would have been unthinkable when the park and neighborhood were both in disrepair.
|The Bryant Park Hotel is in the striking black building on the 40th Street side of the park.|
|Three Bryant Park (left) and One Bryant Park keep watch over the Film Fest.|
Retailers around the park have followed a similar pattern. Chains like Blink Fitness, Soulcycle and Equinox have recently moved into spaces near the park, and, while they could have just as easily named themselves Blink Midtown East or Soulcycle Times Square, they chose to be known as Bryant Park instead. It's notable, too, that not all these stores have frontage on the park or even views of the park.
|This map shows a sampling of businesses near Bryant Park that have taken on the park's name.|
Recently, we've noticed another trend. As Times Square makes headlines for its crowds and characters, Bryant Park's proximity has become a marketing tool for buildings that are located in Times Square. 4 Times Square, former home of Condé Nast, recently re-branded to 4 Times Square at Bryant Park. 3 Times Square features a photo of Bryant Park on its leasing website, and 7 Times Square describes itself as "steps from...Bryant Park."
|Formerly 4 Times Square, newly "at Bryant Park."|
The only possible downside to this flattering naming trend? Our receptionist receives a number of calls from people trying to reach other businesses with the Bryant Park name. But as long as it means our neighbors are excited to be nearby, keep the calls coming. We'll see you in the park soon.