Macy's Thanksgiving Day Parade float designer Tony Sarg owned a Curiosity shop in Nantucket, Massachusetts. In the summer of 1937, and with the help of many others, he staged an unusual sighting off the coast using one of his Macy's balloons, the Nantucket Sea Monster.
|The initial sighting off the coast of Nantucket, MA|
|Footprints are found and measured on the shore.|
|Spectators examine the beast|
|Some are more daring than others|
|Tony Sarg with fellow spectators and the Nantucket Sea Serpent.|
The Nantucket Sea Serpent made its debut the following November in the 1938 Macy's Thanksgiving Day Parade.
Here is a video of the "discovery" from the NHA YouTube channel.