The new Select Bus Service (SBS) on 34th Street, launched over the weekend by NYC Department of Transportation and MTA New York City Transit, requires pre-boarding fare collection at sidewalk vending machines. Naturally, this will cause some confusion for riders. To take some of the anxiety out of the process, the 34th Street Partnership’s Design Department worked with DOT and MTA to create graphics that make the vending machines easily identifiable to potential users, simple to understand, and user-friendly.
When the SBS project was still in the planning stages, our design team took a look at the existing vending machines and found areas for improvement. We then contacted the agencies and offered the design team’s services. DOT and MTA welcomed the offer, and the three organizations collaborated to create new graphics for the machines. “The objective was to un-clutter the existing design, clarify the message, and improve a user interface that was very confusing,” says Director of Design Ignacio Ciocchini. “There was little correlation between the interface design of the machines and the graphics applied on them.”
The new iconography is clear; all text uses mixed-case lettering and a friendly font and is conveyed in simple language. “The system of icons we created replaced a lot of the text on the existing signs” said Graphic Designer Jamie Song, ”The icons get the message across quickly no matter what language the user speaks”. The new graphics also feature directions for each step of the purchasing process that are color-coded with the corresponding area of action; and the overall design coordinates well with the other elements of the system.
All messages are visible in English and Spanish, and the design takes into account the visually impaired and other users with special needs. Best of all, the new design can be applied to existing machines easily and at the same cost as the previous design.
“It was a great collaboration between the three entities that will make the city a little better for everyone” said Ciocchini. The 34SP wishes DOT and MTA well in this new service, and is pleased to be able to help in this way.
This is an excerpt from Bryant Park's weekly newsletter, MidCity News, written by Terry Benoit. MidCity News keeps park enthusiasts informed about our events, milestones, operations, and all of the detailed maintenance work that goes into caring for the park. Weekly updates are sent with our sister organizations 34th Street Partnership and Chelsea Improvement Company.
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