Then a while back, BPC President Dan Biederman visited the Playa Vista project near Los Angeles Airport, and noticed that some purely functional streetscape objects, such as utility boxes, were cleverly camouflaged with photographic images of what a viewer might see if the object were not there. A BPC staffer contacted the artist responsible, Joshua Callaghan, and soon we were collaborating with Callaghan for a similar project in Bryant Park, and Herald and Greeley Squares in the 34th Street Partnership (34SP) Business Improvement District.
The prints were made by a state-of-the-art Plug Digital printer, using environmentally friendly solvent-free ink, and are mounted on vinyl that is resistant to UV rays and graffiti. Next time you’re in the park and you walk by an information sign, check out the back. We think you’ll get a kick out of it.