Friday, September 4, 2009

Shop Bryant Park: Fashion's Night Out

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WWD recently titled an article “Fashion’s Night Out Gains Steam,” but that might by now be a bit of an understatement. Retailers all over the city are embracing the event, and our Bryant Park shops are no different. Here’s a listing of participating retailers and their happenings next Thursday, September 10th (most events will take place from 6pm-11pm):

alice + olivia, 80 W. 40th St. between 5th & 6th. Modeling hopefuls: Compete for one of the coveted spots in the designer’s Fashion Week presentation. Click on the link for more information.

BCBG Max Azria, 461 Fifth Ave. @ E. 40th St. The runway show presented just hours before in the tents at Bryant Park is recreated in-store. Meet the designers Max and Lubov Azria, get styled in fall fashions, and go home at the end of the evening with a coveted gift bag. Click on the link for more information.

H&M, 505 Fifth Ave. @ E. 42nd St.

Lord & Taylor, 424 Fifth Avenue @ 39th St. Events galore! Meet photographer Patrick McMullan, NYC’s Bravest from the 2010 NYC Firefighters Calendar, or get a key that unlocks lockboxes throughout the store filled with amazing prizes. First 200 to RSVP and check in receive a free Fashion’s Night Out T-shirt. Click on the link for more information, or visit the Lord & Taylor website.

Payless, 437 Fifth Avenue @ 39th St. Meet designer Lela Rose and enjoy special offers from 6pm-11pm. Be sure to pick up a limited edition tote with the FNO graphic. Click on thelink for more info.

Sean John, 475 Fifth Avenue @ 41st St. Live entertainment and contest.

Zara, 500 Fifth Avenue @ 42nd St. Sip champagne, buy limited edition pieces, and enjoy indie tunes from 6pm-11pm. Click on the link for more info.

Be sure to visit Fashion’s Night Out website, Facebook page, and Twitter for full information and updates. And don’t forget the Fashion’s Night Out T-shirt. Retailers selling the T will donate 40% of proceeds to the National September 11 Memorial and Museum. From the many FNO T-shirt appeals on the Facebook page, it looks like they are going to be hot items, especially the long-sleeved version ($35, $30 for the short-sleeved). Get them in Bryant Park from alice + olivia, BCBG Max Azria, Lord & Taylor, and Zara. Or get that limited edition tote from Payless.

There’s also a related clothing drive happening on the same evening. Donate new or gently used clothing to participating stores on Thursday the 10th from 6pm-11pm. BCBG & Sean John are Bryant Park’s drop-off locations.

Whew! Are you ready to shop?!

Shop Bryant Park is written by Fashion Herald, our retail blogger.

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